High Jewelry: The Philosophy of BEST FRIENDS by Andre Apraksin What defines true luxury? It is more than just jewelry—it is a story etched in gemstones. A fusion of heritage and innovation, where the world’s rarest sapphires, emeralds, rubies, alexandrites, and tourmalines stand alongside eco lab diamonds, offering a conscious choice without compromise. In this exclusive feature, BEST FRIENDS founder Andre Apraksin unveils the vision behind a new era of haute joaillerie—one rooted in unparalleled craftsmanship, ethical awareness, and a passion for timeless beauty.