Andre Apraksin - the author of the idea and the founder of Best Friends

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To me, the birth of the eco-brilliant and the opportunity to create unique jewelry with it means that there will be more happy and beautiful women in the world, and that in turn will bring more harmony to the world of men.

I see clearly that these technologies are our future. I am inspired by the human mind, its capabilities and capacities.

Competing with nature itself, man created the diamond in the laboratory not to win and show his superiority, but to save and preserve it. It is very important to me that I can create beauty without disturbing the natural balance.

When I put my team together, I wasn't just looking for great craftsmen and professionals, I needed everyone to be on the same page and share the same values.

With confidence and the knowledge that the future is behind us, we created the world of BEST FRIENDS.

High quality, love of beauty, awareness, purity and transparency of relationships are what we are ready to guarantee you if you decide to enter our world and become our best friends.


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